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avatar for David Tvrdoň

David Tvrdoň

Petit Press
Subscription growth and retention specialist
Bratislava, Slovakia
David Tvrdon is a tech and media journalist and currently works as a subscription growth and retention specialist at the Slovak Petit Press publishing house which publishes SME, a major independent daily and news site in Slovakia. David writes a weekly newsletter on tech, media, audio, journalism, and has a weekly column at The Fix.

At the moment he is trying to find ways to get subscribers more engaged and is working on retention strategies such as building up a comprehensive newsletter offering and onboarding experience for new subscribers. Before that David helped to launch podcasts at SME and kick-start the podcasting scene in the country. He has won the innovation in journalism award in Slovakia. David also has a background in digital marketing and communication. He has worked in media and marketing for ten years.
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